4 Best email marketing service providers for small business
A small business can survive in the current competitive market through proper online marketing strategies and techniques. A vibrant marketing campaign is made possible with the right marketing tools and solutions applied to fit the current market condition.
Online newsletters are highly popular with modern consumers who are frequent internet users. Business newsletters can be a dynamic marketing tool in drawing targeted consumers to the brand or business easily. This happens when the right contents are developed in the newsletters to engage your target readers. When the recipients enjoy the content, they will make more purchase decisions on the brand and its products or services.
Some business owners or marketers may be frustrated with generating good content as they may be unskilled or too busy to put much thought in this activity. The right focus and attitude of content generation for newsletters can change the response of your targeted audiences towards your online business.
Hence, it is not surprising to have some companies concentrating solely on generating interesting content in their business newsletters. These companies are usually secure in their market position as industry leaders and market trend setters.
Popular email services such as, Gmail, offer various different tabs that are specially designed to promote newsletter emails which web users could organize properly for their reading pleasure and for readers take the proper action.
Many companies have attempted to send out their business newsletters via email, but have experienced a backlash from spam mail filters as their approach had been unprofessional. This resulted in the development and stringent implementation of new rules governing the use of email promotions to the web masses. It is safe to say that consumers are bombarded with all sorts of business newsletter emails every single day.
Emails that have been sent out in massive waves without consent are deemed to be spam mails as marked by the web authority. Hence, these marketers and webmasters would be wasting their efforts and time in sending out emails which will never be viewed by potential business customers as these are all filtered automatically. Every email sent out should be parked in the inbox of the targeted recipient to ensure that the emails get opened and read.
Small businesses could engage professional email marketing service providers in the marketing to avoid such effect in their email marketing campaigns. This is important for small businesses to have a fighting chance in the tough market where strong players are abound.
1 – Constant Contact
Constant contact is one of the better email autoresponders out there right now. This is largely due to the fact that Constant contact is lead by a team of entrepreneur who are interested in not only making money but to help other likewise marketers succeed. In order to achieve this, they took the time to understand what they as marketers need and they create appropriate tools that that will serve other marketers alike.
Now if you are doing any marketing on Facebook this year and you are looking for an appropriate autoresponder software that can aid you with your social media efforts, look no further because Constant Contact is well integrated with these social media platforms. You will find many useful tools that are provided by Constant Contact that is geared and designed to help marketer who are looking to venture into social media marketing.
Another big plus point with Constant Contact is in its strong marketing support where any issue would be attended to promptly. There are plenty of resources to learn the interface to ensure a smooth and successful implementation for your business. This option is known to be highly social media-friendly with compatible features offered by other service providers.
2 – AWeber
Next in line is AWeber, Aweber has been helping other marketers with their email marketing strategies since the very beginning. It is one of the early email marketing tools that has grasped the heart of email marketers. It is safe to say that Aweber is one of few forefathers on email marketing.
Their innovative technology has caught the attention of countless digital marketers and they are responsible for tons of online businesses’ success.
If you are looking for an autoresponder that has been through thick times and innovated as the world modernize, then you will find Aweber to be a great companion to your online business.
3 – GetResponse
If Aweber is considered as one of the forefathers of internet autoresponders, then its greatest rival would be non other than Getresponse. In fact, Getresponse is known to be one of Aweber’s closest competitors yet. Do a quick search on the internet for email automation and you will almost see both this names side by side.
What makes Getresponse unique is that in recent years, they have slowly changed their technology from only a simple email marketing tool to a full fledged web tool. It now has other ‘modules’ to offer to its users. You can now use it to generate landing pages, webinars, and much more. It’s truly a great tool that must not be overlooked.
4 – MailChimp
One of the popular email marketing service providers for small businesses to get an unfair advantage is MailChimp. This is a strong favorite amongst small companies with its evolving interface which has been constantly updated based on the feedback by its users.
Email lists can be easily uploaded which the system automatically checks and confirms the relevant information such as user name and email. MailChimp offers a wide array of templates which could be modified to reflect your brand. This is very useful because a unique and distinct look helps the brand or company to stand out in the crowd.
Quick review of the email open rate as well as unsubscribes from its services easily. Split testing is also available to enable different versions of the newsletter to be generated to check which email version resonates best with the targeted audience.
The subscription price varies according to the number of users to be emailed. There is also a plan that is free for small businesses. Businesses with more subscribers may consider other paid options depending on their budget and objectives.
Although there are plenty of service providers of email marketing autoresponders in the market for the marketers’ consideration, it is best to engage one that is established in the market with a proven track record. This is critical for small businesses to be able to survive in the harsh market.
Category: Email marketing
Keywords: email marketing, auto responders, auto responder softwares
Tags: AWeber, MailChimp, Constant Contact, GetResponse